Guerilla marketing in Gothenburg

What do you do when you need Embedded Software Engineers but can’t find them? Well, we chose to put bright green covers on bike sadels and to place big billboard ads in strategic places around Gothenburg asking questions such as “What do Kvänum and Hollywood have in common?” and “What do Sauerkraut and Frequency Hopping have in common?” Curious about the answer? Go to lumenradio.com/career to find out.