The IoT Solutions World Congress (IOTSWC) in Barcelona is the biggest industrial IoT event worldwide and of course LumenRadio will be there. More accurate, you will find us in booth F695 – in the Swedish pavilion. So please come over for a cup of coffee and let us discuss reliable and Future-Proof connectivity.
Are you going and are interested of a discounted ticket or want to book a meeting? Please contact Christian Sahlin. +46 (0) 703 40 89 00 or email@example.com
LumenRadio is your wireless partner for reliably connecting your products and we offer radio modules and an operating system that easily can be integrated straight into your products.
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How can your next generation of products enable your retailer to provider a better In-store experience, driving increased sales and better conversion rates? How can entrance systems, gates, shelves, refrigerated counters, lights or price tags become smart products that helps in the battle between the online vs the offline customer?
Well, making your products connected and equipped with sensors could be part of the answer and by doing this you could extend your offer to not only be an inventory in a store but also a think tank that can collect and gain a lot of understanding of the customer. By collecting and storing all the produced data from your products you will be able to use smart analytics to turn this data into new exciting services that you of course should charge for!
The “Amazon problem”
“Retailers don’t have weather problems, they have Amazon problems.” Those are the words coming from Scot Wingy, one of the co-producers to the weekly podcast “The Jason and Scot Show” at RetailGeek .
It´s no surprise that the discussion within retail today aims at how to manage the battle between online vs offline and the questions I hear quite often is if it will be possible to get the customers back to the store again? Maybe, maybe not, but one thing is for sure. If we are going to succeed in attracting customers to the store, we need to be able to gain much more knowledge about what’s happening in the store and how we can influence the customers when they actually are there. Compared to an online-retailer, who’s got access to a never ending story of analytics and campaign tools for optimizing the online experience, we don’t have that many (if any at all) in the physical store,
So what if we could gain as much knowledge about the offline customers and their habits as the online retailer can? How could that impact your average retailer?
POPAI claimed in their “Shopper Engagement Study 2014” that up to 82% of all buying decisions were made In-store . That means that today’s shopper is making more decisions in-store than ever before and can very much be influenced in the buying moment.
What are the new retail store opportunities?
So in this context, what are the new opportunities in your offer when all your products all of a sudden become connected and maybe equipped with sensors?
Let’s give an example of a dumb simple product that now is connected – a hanger. What value could that possibly add to the in-store experience? Let’s have a look at the picture below:
What does the number show – price, weight, inventory level? It’s actually the number of “likes” on Facebook in real time. The brazilian fashion retailer C&A has connected their hangers and if you, while walking the shop’s racks, find something likeable you just touch the Facebook-connected hanger and your “like” will immediately be up on the network. An exciting idea that may help some undecided shoppers to do the right pick purchases based on each items popularity.
At LumenRadio we think this trend of connecting products and making them smart, is just the start of a really big wave of new exciting value added services that will be provided by the manufacturers.
Engaging the customer
How can your products influence in-store customers to become more engaged in their purchases and decision making? I dare to say it doesn’t matter if you provide entrance systems, gates, shelves, refrigerated counters, lights or price tags. All of them can become smart products that helps in the battle between the online vs the offline customer
Imagine a customer journey where the customer is just window shopping. Imagine developing a concept named, let say, “The Barker” – with the purpose of attracting more customers into the store. “The Barker” could be a solution that detects the number of visitors passing outside the store window and when a potential customer is passing by it triggers an event (the sound of a whistle, something moving) making the customer look into the store while at the same time the spotlight is dimming up over a real bargain deal, making the customer enter the store.
Equipping your product with sensors and connectivity you would not only be able to see how many are entering the store but also how many that you are able to attract into the store (conversion rate).
But today’s retailers aren’t just interested in WHAT the customers buy… they also want to know HOW they shop. Taking the concept one step further – when the customer enters the store, where do they go? Where do they spend time? And what do they touch or interact with?
This is just one of many examples on how existing products can provide exciting value added services. So how can your product be a part of the customer journey? How can your product collect data, help increase sales or cut costs?
If you want know more about how your products can get connected and optimize the in-store experience drop me an email at firstname.lastname@example.org.
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Swegon’s unique IoT-enabled climate control system, WISE, is changing an entire industry. For its achievements, WISE has been nominated for the Great Indoor Climate Award (Stora Inneklimat priset).
The aim of the award is to acknowledge companies or organizations who have developed extraordinary climate control products or services. They should be innovative, contribute to good indoor climate and limit resource utilization. The jury have had to choose among more than 40 contributions and the four nominees are:
Swegon AB – New Wise
Lindab AB – UltraLink
Installatörernas Utbildningscentrum – Ny utbildningsplats för inneklimatbranschen
HSB Riksförbund – HSB-FTX
Swegon’s new WISE is based on LumenRadio’s ultra-reliable wireless technology and makes buildings sustainable, flexible and energy efficient. The system grants real estate owner’s great savings on installations, and at the same time, allows them to reach the future environmental requirements.
“Hearing about Swegon’s nomination makes us all at LumenRadio really proud. We are happy that our technology has supported Swegon in taking the leap from wired to wireless technology thereby placing them miles ahead of the competition”, says Alexander Hellström CEO at LumenRadio.
With a meshed network and a self-healing system for large scale networks LumenRadio creates sustainable and flexible applications for Smart buildings (Retail, Physical security, BECS, Lighting controls, Fire detection and safety)
The winner of the Award will be announced on May the 18th at Inneklimatgalan.
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We are at ISH, the world’s biggest trade show for innovative building technology, energy efficient heating and air-conditioning technology.
Our client Swegon, market leaders within energy efficient ventilation and climate systems, is exhibiting and promoting their product New WISE which is a gamechanger for indoor climate control.
New WISE is created with LumenRadio’s experience and patented wireless technology and is a unique IoT enabled climate control system which enables reduced installation costs, faster commissioning and minimizes troubleshooting.
Not only does New WISE give significant cost savings and increased flexibility when reconstructing and installing, it also reduces the carbon footprint – Building automation with the global climate in mind.
Want to meet us at ISH? Give us a call +46703772415
Read more about New WISE in Swegons pressrelease.VIEW FULL POST >
By: Erik Orrskog – LumenRadio & Erik Halvordsson – HMS Labs
The Industrial Internet of Things means that data will need to be transferred from industrial devices to IT systems, often using some kind of edge gateway as a translator. But how do you get the information from the devices to the edge gateway in an easy and cost-efficient way? Micro-gateways could be the answer.
HMS Labs and LumenRadio recently finished a joint concept study that aims to demonstrate how existing industrial sensors and IO devices can be connected directly to an IoT platform using wireless communication and a new type of gateway which we call micro-gateways.
Such applications are today only implemented in large scale facilities using wires. The proposed system and involved technologies help to bring the cost and complexity down to a level where it is possible to install this also on smaller production sites. This was not possible until now since the technologies involved (IoT platform, MIRA protocol, edge gateways) were not commercially available.
For more information and the full paper please go to the following link:VIEW FULL POST >
The first Swedish building to achieve BREEAM Outstanding is Torsplan 2. In this building Swegon launches their unique IoT (Internet of Things) enabled climate control system for HVAC with LumenRadio’s reliable wireless connectivity. BREEAM is a globally leading certification system that is considered the most demanding system for the environmental assessment of properties. Read MoreVIEW FULL POST >
Swegon launches a unique IoT (Internet of Things) enabled climate control system for HVAC with LumenRadio’s reliable wireless connectivity.
Swegon, the market leading producer and supplier of energy efficient ventilation and indoor climate systems has together with LumenRadio produced a revolutionary wireless climate control system which is easy to install, maintain and upgrade. The new system, New WISE, gives Swegon and real estate owners great savings on installations and at the same time allowing them to reach the next level of Energy Efficiency.VIEW FULL POST >